The European Data Protection Board (EDPB) will soon issue its most important opinion to date: it will determine whether we still have a realistic option to protect our right to privacy online!
In November 2023, Meta adopted the “Pay or Okay” approach. Since then, users are forced to either pay a “privacy fee” of €251.88 per year or agree to be monitored. The supervisory authorities of the Netherlands, Norway and Hamburg have therefore requested a binding opinion from the EDPB on this issue.
If “Pay or Okay” is legalised, companies in all industry sectors could follow Meta’s lead – which could mean the end of real consent in the use of our data.
Homo Digitalis has now joined forces with 27 other civil society organisations including noyb.eu, Wikimedia Europe, Bits of Freedom and Forbrukerrådet/Norwegian Consumer Council to urge the EDPB to issue an opinion that protects our fundamental right to data protection!
You can read our joint letter here.